Earn credits towards DMA Certification at DMA09!
As the discipline of direct marketing becomes more global, more digital, and increasingly complex, practitioners need specialized education to build and deploy smarter programs. Just as critical is the need for an international standard recognizing professional excellence that transcends borders.
DMA Certified Marketing Professional™ Program
The new global standard for direct marketing education
The all-new DMA Certified Marketing Professional™ Program is a 16-module program that covers all core areas of direct marketing, including strategic planning, digital marketing, social channels, creative development, database, measurement and analytics. DMA Certified Marketing Professionals™ will be recognized by the global marketing community as having the skills and intelligence to be marketing leaders, anywhere in the world. The program will include:
- 10 Core Fundamental Modules
- 4 Advanced Modules
- 2 Elective Modules
Earn Credits at DMA09
While at DMA09, you can begin earning credits toward your Certification by attending select concurrent sessions. Below is a full listing of the 15 eligible concurrent sessions that can satisfy the 2 required Elective Modules:
Register Now. Use Keycode CERT when prompted during registration.
| Title | Track | Date | Time |
| Customer Engagement and Value: Stop Guessing and Start Measuring |
Retention and Loyalty |
October 20 |
11:15 - 12:15 |
| Database Analytics: Pathway to Sustainable ROI |
Database and Analytics |
October 19 |
3:00 - 4:15 |
| Death of the Marketing Calendar: Implementing Just-in-Time Strategies |
Trigger Marketing |
October 21 |
8:45 - 9:45 |
| Harnessing Human Behavior: 13 Stepts to Must-Read Mailings |
Creative and Production Strategies |
October 19 |
11:15 - 12:15 |
| Keeping Customers Engaged: A Strategy For Retention |
Retention and Loyalty |
October 21 |
10:00 - 11:00 |
| Leveraging Analytics to Guide Your Multichannel Marketing Strategy |
Multichannel Stratedgies |
October 20 |
2:00 - 3:00 |
| Market Smarter (Not harder) Harness the Power of social analytics |
Database and Analytics |
October 20 |
11:15 - 12:15 |
| Optimizing Marketing Spend |
Online Optimization |
October 19 |
3:00 - 4:15 |
| Predictive Anayltics Best Practices |
DM Basics |
October 21 |
10:00 - 11:00 |
| Stimulus Package for New & Novice Copywriters |
DM Basics |
October 20 |
11:15 - 12:15 |
| The Power of Digital: How It Can Transfrom Your Marketing Programs |
Creative and Production Strategies |
October 20 |
2:00 - 3:00 |
| The Rise of Universial Search: A Changing Landscape |
Online Optimization |
October 19 |
11:15 - 12:15 |
| Using Social Media and Email to Get More For Your Marketing Buck |
Leveraging New Media |
October 21 |
8:45 - 9:45 |
| Using Variable Video to Create An Engaging Dialougue With Your Customers |
Leveraging New Media |
October 19 |
11:15 - 12:15 |
| What's Working Now: Email, Online, and Direct Marketing Programs |
Acquisition and Prospecting |
October 19 |
11:15 - 12:15 |
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