New for 2009! Online Marketing Certification

The Online Marketing Institute, the certification arm of the Online Marketing Summit (OMS), is proud to present a 2-Day Workshop at DMA09 in San Diego, CA on Saturday, October 17th and Sunday, October 18th

Note that you may choose to sign up for one day only, or register for both days and receive the combo discount.

Day 1, Essentials of Online Marketing Workshop.  Saturday, Oct. 17.  This full-day workshop will cover all the essential domains in online marketing: Strategy, Website, Email, Search, Social Media, Analytics, and Demand Generation. Click here for details.

Day 2, Social Media:  Integration and Execution Workshop.  Sunday, Oct. 18.  This half-day workshop will cover how to Integrate Social Media into all your online marketing efforts and specifically how to Execute Social Media programs that work. Click here for details.

Classroom size is limited to 20 and you must register here to attend.

If you have questions or wish to learn more about our DMA workshop, send an email to Jake.

To register now and save up to $250, click here.

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Day 1: The Essentials of Online Marketing

Date: Saturday, October 17
Time: 9 A.M. – 4:30 P.M.
Price: $570 for Saturday only;  $699 for both days.

Modules 1 and 2
Foundation: Strategy and Website
Where do you get started in online marketing? You begin with the foundation, building your strategy and tying it to the epicenter of all your online marketing efforts, your website. You’ll learn the basics of:

• Setting strategic goals for your online marketing program
• Building a comprehensive strategic plan
• Optimizing your website to support your strategy

Modules 3, 4, and 5
Tactics: Search, Email and Social Media
What are the primary tactics for executing your strategy? In these modules, you’ll learn best practices in the three most common online marketing tactics. You’ll learn the basics of:

• Search: How to make the most of SEO (organic search) and PPC (paid search)
• Email: How to design an email marketing campaign that both complies with today’s laws and standards and maximizes your ROI.
• Social Media: How social media fits into your overall marketing plan and what it takes to make investing in social media worth your efforts.

Modules 6 and 7
Measurement and Management: Analytics and Demand Generation
How do you know that your strategy and tactics are good ones? Your online marketing program is only as good as how you measure results, how you analyze the data, and how you track your leads. In these modules, you’ll learn how to both measure and manage your online marketing data. You’ll learn the basics of:

• Using your data to support business decisions
• Tools you can use to measure, track, test and tweak your online marketing programs
• Analyzing where you’re succeeding, where you’re failing and where you may be missing opportunities.

*Attendees will receive credit towards Level 1 (Essentials) certification at the Online Marketing Institute as well as the ability to apply the amount paid ($760) towards the overall cost of certification ($950) if they choose to enroll as a student.

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Day 2: Social Media Integration and Execution

Date:  Sunday, October 18
Time:  1 P.M. – 4:30 P.M. 
Price: $337.50 for Sunday only;  $699 for both days

Social Media is without question the BUZZ, but the reality is that few are actually EXECUTING to drive results.  Drawing from case studies of leading brands and experts already realizing success, this half-day workshop is built to give you a deep understanding of both how to integrate a new social media program, including blogging, Twitter, Facebook and User Generated Content (ratings/reviews), into your overall marketing plan and how to execute your new strategy using an organized step by step methodology.

Social media experts will lead you through the process of understanding the social media landscape covering Blogging Strategies, Twitter, Facebook, Social Networking, Wikis, User Generated Content (UGC) and much much more…

You’ll learn how to apply social media to:

• Sales: Generate demand (sales and lead generation) using social media
• Traffic: Drive prospects to your website through social media outlets such as Facebook, Twitter and the Blogosphere
• Analytics: Build Key Performance Indicators for Social Media into your web analytics
• SEO: Discover new search engine strategies to enhance your rankings and visibility using all the great content and links that social media provides
• Email: Where to use email to promote your social media campaigns and drive engagement as well as how to integrate social media into your existing email strategy
• Integrate: Integrating social media into your marketing plan, budget and overall strategy
• ROI: Execute your social media campaign in a way that can demonstrate ROI

To register now, click here.

Instructors

- Steve Ennen, Director, Wharton Interactive Media Initiative, Wharton School of Business, University of Pennsylvania
- Aaron Kahlow, CEO, Online Marketing Connect, parent company of the Online Marketing Summit and the Online Marketing Institute  

*Attendees will receive credit towards Social Media Level 2 certification at the Online Marketing Institute as well as the ability to apply the amount paid ($450) towards the overall cost of certification ($1150) if they choose to enroll as a student.