Post-Conference Intensives

Post-Conference Intensives allow you time to focus more deeply on specific marketing topics and strategies. These 1.5-day workshops are great for all levels — those new to direct marketing and experienced marketers. Attendees may attend one workshop, or chose modules “a la carte” from several intensives.

 

 

CREATIVE STRATEGIES AND EXECUTION
Please browse full descriptions and speaker information in the search frame below. If you have any questions or would like the session leaders to address topics of interest during the Creative Strategies and Executive workshop, please contact the speakers directly:

 

Alan Rosenspan, arosenspan@aol.com

Carol Worthington-Levy, carol.worthington-levy@lenser.com

Nancy Harhut, nharhut@aol.com

 

DATABASE MARKETING

Please browse full descriptions and speaker information in the search frame below. If you have any questions or would like the session leader to address topics of interest to you during the Database Marketing workshop, please contact Bob Fetter directly at bfetter@plurismarketing.com.

 

DIGITAL PUBLISHING

Please browse full descriptions and speaker information in the search frame below. If you have any questions or would like the session leader to address topics of interest to you during the Digital Publishing workshop, please contact Jeanniey Mullen directly at jmullen@zinio.com.

 

 

MULTICHANNEL MARKETING

Please browse full descriptions and speaker information in the search frame below. If you have any questions or would like the session leader to address topics of interest to you during the Multichannel Marketing workshop, please contact Sandra Gudat directly at Sandra@customer.com.

 

RETENTION AND LOYALTY ACROSS CHANNELS

Please browse full descriptions and speaker information in the search frame below. If you have any questions or would like the session leader to address topics of interest to you during the Retention and Loyalty workshop, please contact Kelly Hlavinka directly at kelly.hlavinka@colloquy.com.

 

SEARCH ENGINE MARKETING PRIMER

Please browse full descriptions and speaker information in the search frame below. If you have any questions or would like the session leader to address topics of interest to you during the Search Engine workshop, please contact Matt Bailey directly at matt@sitelogic.com.

 

 

Schedule for Post-Conference

 

WEDNESDAY, OCTOBER 21

Post-con attendees move to Hilton San Diego Bayfront

Boxed Lunch                                                      12:30pm – 1:30pm

Part I                                                                     1:45 pm – 4:00pm

THURSDAY, OCTOBER 22

Part II Workshop                                              9:30am – 11:30 am

Lunch                                                                 11:30 am - 12:30 pm

Part III Workshop                                             12:45am – 2:00pm