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Retention and Loyalty This track focuses on maintaining a strong bond of trust between industry and its customers. Sessions will address issues ranging from retention strategies, calculating lifetime value, establishing winning loyalty programs, and strengthening customer service initiatives. Learn how to plan, launch, overhaul, implement, and evaluate loyalty marketing programs. Learn or further hone the skills, tools, and techniques to cultivate loyal customers, dramatically reduce attrition, and improve customer profitability. |
