New for 2009! Trigger Marketing

Companies seeking to drive more timely and relevant communications are increasingly turning to automated, data and analytics driven customer and prospect interactions that drive high marketer ROI. A trigger is a marketing tool that automatically delivers targeted messages, offers, recommendations based on “events” that occur as a result of a customers interaction with the company or as a change in their behavior, or geo-demographic profile. In each session, leading marketers and their supplier partners will discuss why they set up these solutions, how they maintain them, the costs and efficiencies that they incur and the profits they drive.