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Creative and Production Strategies
This track covers elements of copy, design, art direction, production, offers, and format for all marketing channels. Whether it’s direct mail, catalog, insert media, web, or email, there will be plenty of new ideas to build, grow, and improve your direct marketing campaigns. You’ll discover ways to make your organization’s creative more dynamic, increase response, and boost sales. This track will also feature sessions on the latest trends and solutions in many facets of production and fulfillment to get your message to the market faster. |
