Multichannel Strategies
How do you refine your marketing game plan to encompass market research, analytics, ROI metrics, and a creative strategy that will optimize performance across retail stores, Web, catalogs, broadcast, and other channels? How do you allocate resources among these channels to ensure the best response and increase sales? You’ll hear case studies and best practices on strategies to strengthen the power of all channels in your marketing mix to ensure a rapid return on investment.
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