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TARGETING THE GLOBAL AGE WAVE Ken Dychtwald This visionary presentation offers deep insights into the global population shifts that are occurring and what they mean for business and marketers. How might increasing longevity and declining fertility impact societies, economies, families and individual lives? Do people want to live traditional “linear” or more flexible “cyclic” lives and how does that alter lifetime brand loyalty? How will the “age wave” impact the consumer marketplace and which sectors and products will shrink and which will grow: from vitamins, drugs and nutraceutical drinks to anti-aging healthcare, from lifetime income insurance to equity release mortgages, and from adventure travel and social networking to edutainment - the years ahead will be a time of growth for the age wave. In this special DMA presentation, Dr. Ken Dychtwald will outline how companies should orient their branding and marketing to best resonate with the new generation of “middlescent” adults and he’ll provide a list of “Five Key Marketing Lessons” from 35 years on the front lines - that can be applied by marketers across industries. Over the past 30+ years, Dr. Ken Dychtwald has emerged as North America’s foremost visionary and original thinker regarding the lifestyle, marketing, healthcare and workforce implications of the age wave. He is a psychologist, gerontologist, documentary filmmaker, entrepreneur and best-selling author of sixteen books, including his newest book With Purpose: Going From Success to Significance in Work and Life (3/09). Ken Dychtwald, President & CEO, Age Wave
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