Conference Program

Comprehensive education in all things marketing.

DMA09 educational sessions address virtually every aspect of successful marketing. No matter what your experience or expertise…whatever you're promoting, by whatever channels, to whatever target — DMA09 can help you do it better!

9 Educational Tracks Help You Chart Your Course of Study

Follow all of the 9 tracks for a specific focus, or sample sessions a la carte!

• Direct Marketing Basics
• Creative & Production Strategies
• Retention & Loyalty
• Acquisition & Prospecting
• Multichannel Strategies
• Database & Analytics
• Online Optimization
• Leveraging New Media
• New! Trigger Marketing

And, all session are organized by level, too, to ensure that you get the education you need that is most relevant to you and your position!

• Fundamental: Whether you are getting started in your career or want to take a refresher course on the session topic, fundamental sessions will teach you the basics and give you an overall introduction to the subject matter.

• Intermediate: This level focuses on marketing-related information that drives the decision-making process. General knowledge of the track in which the session resides is helpful to fully benefit from the information being presented.

• Advanced : This level is designed for the seasoned marketing professional who actively works on the subject matter being presented. Such sessions are designed for those looking to expand their knowledge base with detailed information available from an expert in that particular area.

To browse session topics and speaker information, go to a specific track or special program to access detailed descriptions. Or, you may download a pdf of the DMA09 catalogue here: http://www.dma09.org/attendees/download.php