Ask-the-Experts Roundtables
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MONDAY, OCTOBER 19
12:30 P.M. – 1:30 P.M.
Come and sit in on the roundtables and gain valuable insights and perspectives from direct marketing experts. There will be so much experience in the room, it will be a challenge to decide which roundtables to attend! This intimate setting allows you the opportunity to interact with the presenter as well as your colleagues to make this a great learning and networking opportunity!
Below is a list of the Ask-the-Experts sessions:
- New Innovations in Subscription Marketing
- Energize Direct Marketing Programs with Mobile Advertising
- Developing Customer Loyalty Through Exceptional Back-End Fulfillment
- How to Create Winning Social Media Strategies
- 10 Ways to Turbo Charge Your Acquisition Marketing Program
- 5 Trends That Are Shaping the Online Ad Network Business
- KPIS – Knowledge Is Power; Application Is Key
- Leveraging Mobile and Online to Drive Acquisition
- Whose Lead Is It Anyway? Nurture Your Dealer’s Sales Leads
- Feeding the Monster: Engaging Consumers with Digital Signage Content
- Case Study: Increasing Subscriber Engagement with Digital Editions
- Direct Mail Going Green...Separating Fact from Fiction
- Social CRM: Optimizing Social Commerce
- Banking Gone Promotional: Strategically Offering Multiple Products
- Case Study: Michelin’s Indirect Dealer Program
- Measuring Performance Across Marketing Channels
- Turning 1:1 Sales Data Into 5:1 ROI
- Maximizing Growth: Continuing the Success of Online Advertising
- Creating Marketing Campaigns That Drive Sales
- B-To-B Search: Why No Other Media Represents So Much Opportunity
- 8 Things You Aren’t Doing to Maximize Your Online Marketing Results
- Brandthropology: Using Numbers and Behavior to Drive Success
- B-To-B Social Media and Online Reputation Management
- Email in a Web 2.0 World
- Database Marketing for Delivering Relevant and Actionable Information
- Creating a Profitable and Sustainable Online Media Program
- Lifecycle Email Messaging: Learn from the Pros
- Level the Playing Field: Online Tools That Sharpen Your Marketing Edge
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