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Corporate and Social Responsibility Sessions Recognizing the vital link between consumer confidence and a healthy future for multichannel, data-driven direct marketing, DMA has long been committed to helping members “do the right thing” when it comes to the issues the public cares about. The DMA Board is focused on encouraging our members to work hard to build consumer trust through increasing attention to corporate and social responsibility issues and peer regulation. These sessions report on the work, direction, and thoughts of DMA’s Corporate and Social Responsibility programs. Monday, October 19 Mobile Marketing: Legally Reaching Important New Audiences The rules for contacting wireless devices are complex and vary depending on the type of communication sent. Rules for sending a text message, for instance, are different from those for sending an email or placing a phone call. Federal regulations and DMA guidelines prohibit contacting wireless telephone numbers when called parties pay the charges. This session will discuss best practices, given these restrictions, for marketers to legally and effectively reach potential customers.
Monday, October 19
Internet Law & Privacy: Global Impact on Marketers and Consumers As the global impact of digital advertising on consumer privacy comes under scrutiny from governments at all levels, responsible marketers are looking forward and stemming the rising tide of regulation by bringing forward relevant, responsible initiatives on self-regulation that preserves an open and competitive marketplace that serves the consumer. The following panelists will outline issues such as online behavioral advertising, social media, mobile and the internet, and the current state of privacy and upcoming self-regulatory initiatives to ensure a balance between optimal interactive marketing and consumer privacy protections. Moderator:
Panelists:
Tuesday, October 20
Using Data Quality Technologies to “Go Green” In this perfect storm of rising postage and paper costs, tightening consumer discretionary spending, and environmental activism protesting wasteful mail, mailers are in search of meaningful and
Tuesday, October 20
Commitment to Consumer Choice: An Important Strategy for Opposition to Growing Do-Not-Mail Threats DMA’s Commitment to Consumer Choice (CCC) and DMAchoice, the enhanced Mail Preference Service (MPS) – are among the best ways for the business community to address increasing threats to commercial mail. Both reflect the strong belief that the evolving needs of consumers must be met to be successful in today’s market. Effective self-regulatory actions directly respond to advocates and regulators who are promoting their own initiatives. In this session, you will hear about the latest pending Do-Not-Mail legislation (and private well-funded organizations that also threaten commercial mail), and about the positive results of DMA’s self-regulatory and compliance programs.
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