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Direct Marketing Educational Foundation (DMEF) Events DMEF Direct/Interactive Marketing Research Summit Interested in the latest research in the direct/interactive marketing arena? DMEF invites you to join this conference, which meets the needs of academics and offers leading-edge research to practitioners. THE SUMMIT brings renowned research to the fore, keeping all abreast of the revolution that’s taking place in the direct/interactive marketing sphere. With its networking opportunities between and AMong academics and practitioners, it is useful for anyone who is working with data, conducting market research, serving as an adjunct or full-time professor, or is studying as an MBA or Ph.D. candidate. THE RESEARCH TRACK focuses on topics such as analytics, as well as social, mobile, search engine, and database marketing, to name a few. THE EDUCATION TRACK engages participants in important teaching issues, showcasing great educational resources, and providing the opportunity to meet with representatives of companies who are willing to share their business cases for classroom use. THE KEYNOTE: Don't let the top academics be the only ones who benefit from the latest knowledge shared by Chas Salmore, CEO of Marketingworks, Inc. (MWKS), as he sheds light on the latest trends and statistics in worldwide social media networks, platforms and applications. This presentation takes place at the luncheon on Sunday, October 18. Hear about best-practice methodology to deploy digital Word-of-Mouth marketing strategies which genuinely provide trusted information/insights to blogs, social networks, micro-blogs, forums, video-sharing sites, etc., and so much more. Academics and practitioners will join together to hear firsthand about Chas' work with Fortune 500 brands, and how they're incorporating digital WOM marketing and social media elements in leading marketing cAMpaigns nationally — and globally. For those DMA09 attendees with an analytic bent, this conference provides groundbreaking research and insights that benefit the practice of direct marketing as a whole. Separate registration fee required. Visit www.researchsummit.org to register. DMEF ANNUAL AWARDS DINNER & PROGRAM / SCHOLARSHIP AUCTION Saturday, October 17 US Grant During times like these, networking AMong the true elite in this field is priceless! That's exactly what's in store at the Direct Marketing Educational Foundation's Annual Awards Dinner, where hundreds of leaders from the direct/interactive marketing community gather to pay tribute to the evening's honorees, and annually take advantage of this elegant event to network AMong the best-of-the-best in this field. Honorees to be announced later in the year include:
DMEF College Day Co-sponsored by DMA and DMEF Monday, October 19 Convention Center During this special program for college students, graduate students, and their faculty advisors, Participants will attend the Opening General Session, participate in an interactive talk with direct/interactive marketing experts at various stages in their careers, and spend the day observing DMA09’s expansive Exhibit Hall and concurrent sessions. A College Day session offers students an overview and sound, practical advice on careers in the field and job hunting. For more information, go to www.directworks.org.
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