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DMA Environmentaly Responsible Marketer (ERM) Certificate Program

Earn a certificate in green marketing, boost your job credentials, and begin contributing to your
organization’s “triple bottom line” today!

The DMA ERM Certification is an 11-course, elearning program that teaches participants how to develop and execute successful marketing campaigns that deliver results in each area of the “triple bottom line” (people, planet, and profit). The ERM Certificate is offered online and on-demand so you can take the courses at your leisure. As an added bonus, special ERM elective modules may be taken at DMA09. These courses will count towards your ERM Certificate!

Monday, October 19
11:15 A.M. – 12:15 P.M.

Understand & Calculate the Carbon Footprint of Your Marketing Campaign (Print & Digital)
Location: Room 26AB

What’s the carbon footprint of your print and digital marketing campaigns? This elective helps marketers calculate the carbon footprint of their mail campaigns using available marketplace tools. Marketers will learn simple strategies they can implement today to lessen their organizations’ impact on global warming and climate change through waste prevention, efficient transportation, and recycling. As an added bonus, marketers can learn a new tool to measure carbon emissions of their digital campaigns – e-marketing has an impact on climate change, too.

  • Beth Bengtson, Partner, SDialogue; Associate - Institute for Sustainable Communication
  • Ingemar Persson, Secretary General, PostEurop
  • Meta Brophy, Director, Publishing Operations, Consumers Union
  • Ellen Huang, Pitney Bowes Corp

Monday, October 19
3:00 P.M. – 4:15 P.M.

Going Green in a Global Marketplace: International Trends in Green Marketing
Location: Room 26AB

Achieving sustainability, countering climate change, securing business growth – all of them are global concerns and many firms which market across borders are pursuing environmental programs in a bid to meet the expectations of the marketplace, to pursue competitive advantage, and to manage their carbon footprint successfully. Hear from global direct marketing leaders on which
“green marketing” trends have taken hold in various parts of the world – as well as global schemes for achieving better triple bottom-line performance. As more parts of the world see sustainability as a business imperative, there are innovations and new standards for environmental benchmarking that have emerged to which international marketers must take note.

  • Robert Keitch, Chief of Membership and Brand, DMA UK
  • Matt Williams, Partner/EVP/Group Planning Director, Martin Agency

 For more information and to register for the entire ERM Certificate program, go to: www.dmaresponsibility.org/Environment/ERM